Institution

Institution: Brand values

Coca cola is a popular carbonated soft drink created on May the 8th in 1886 by John Pemberton. Coco cola had been repurchased by a businessman called Asa Candler. The name of the drink refers to two ingredients within the beverage. Kola nuts and coco leaves. Coco cola is also known for its top secret recipe. Coco cola also known other soft drinks such as Fanta, Smart water, Powerade, vitamin water and etc.

Coco Cola is the most recognisable brand in the world.

Syrup

Nike is a popular sports brand that sells clothing, shoes and sponsors many different things that relate to sports e.g football players. The company's headquarters is based in the state, Oregon. It is also the world's largest supplier in athletic clothing. The brand, Nike is worth over 19 billion dollars making it the most valuable and notorious sports brand. Nike owns other brands such as Jordan's, Converses and Hurley.

Nike is named after the Greek Goddess of Victory.

Tick

McDonald's a well-known food chain brand that started of as a barbecue restaurant in the 1940s by Richard McDonald (named after him). McDonald's approximately serve 68 million customers daily across 119 countries worldwide.
The McDonald's brand owns other brands such as Chipotle, Kristy Kreme, Red boxes and etc. The McDonald brand has been around for 61 years. Lastly, McDonald's 24 billion dollar revenue makes it the 90th largest economy in the world. 

Mcdonald's was originally made for selling hotdogs.

Calories








  Vine is a video sharing service free app that was founded in June 2012 and is owned and supported by Twitter. It is compatible with other social media outlets such as Instagram and Mobil. Vine has logged over 200 million users. Vine was made in Florida by Dom hofmann, Rus yusupov and Colin Kroll. Lastly, Vine is available in 25 languages.


Vine is a popular app that gained popularity in 2012

6ix

Reading images

Reading An Image


Denotation: 50 Cent advertising for Reebok.
Connotation: To draw in young adults and teens towards the brand in a positive light.
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To begin, the usage of dark colours such as black and even the camouflage styled hat is connote darkness and allude to past trauma. Perhaps, this was an intentional decision to give off the impression of understanding difficult circumstances within life. This is also used to make 50 Cent look heroic for overcoming his past hardships and for achieving the position he is in currently. This is achieved successfully through the low key lighting which achieved the effect of  chiaroscuro. In addition, this is used to inspire enthusiasts of 50 cent to the brand, Reebok. Furthermore, the medium shot of 50 cent next to the fingerprint heightens the stereotype of black males. Ironically the quotations are prevailed on top of the fingertips to convey that people can overcome and prosper overtime.

Denotation: A toddler smoking in forms of bubbles.

Connotation: Children are very impressionable.

                                            

There is vast contrast between light and dark (chiaroscuro) to emphasises on the innocence and susceptibility of a child. A medium close up is used for enabling viewers to have a sense of identity with the girl. Moreover, to provoke a sense of sympathy for the child as it is classified as second-hand smoking. The slogan 'you smoke. she smokes.' is not only used for dramatic effect but to also show the sheer liability of child's health and potential development of later problems. Lastly, the juxtaposition between the bubble stick and the rings of smokes is used to further boudler the dangers of the exposure of smoking in front of children. 

Questions

1) Why did you choose AS Media Studies?
I heard about media a level through a relative and have been made aware of the great GCSE results achieved from Media department in previous years. More importantly, I am a enthusiast of kpop and movies from other cultures that differ from my own culture. Some instances are Brazilian and Korean movies. 

2) Did you take GCSE Media Studies (either here at Greenford or a different school)?
Unfortunately, no.

4) What grade do you hope to achieve in A Level Media?
Hopefully, I aim for a B grade.

5) What are your current thoughts about your next steps after A Levels - university, apprenticeship, work?
University is what i thought was the safest route in securing a well paid job but I've been looking into other   routes such as degree apprenticeships which a option that will be available in 2018.

6) What do you think the biggest media story of 2016 has been and why?
Hillary Clinton, the presidential candidate and her ongoing email controversy.

7) What media sources do you use to find out about news and current affairs?
Mainly twitter


8) What was the last film you watched?
Suicide Squad (Personally i was unimpressed) 


9) What is your favourite ever TV series?
A Korean drama called 'Heal me Kill me' which is a series that incorporates identity disorder and child abuse 


10) How many hours do you spend online in an average day? Is this too little, too much or about right? Why?
A good 4-5 hours including homework.