1. What are the typical codes and conventions of film trailers - what information is usually provided?

• antidotes from the film
• text on screen
• social media/ website link
• music/ audio 
• release date 
• enigma and action codes 
• cast/ director 
• film review quotes 
• title 
• tagline
• narrative
• action codes 
• institutional info/logo 
• age certification

2.How are trailers usually distributed? 

Youtube and the official site for ILL MANORS.

3) How does the Ill Manors trailer use film trailer conventions?

For example It contains  scenes from the film that feature characters such as Kirby and Chris which signifies action codes. There is fast paced editing used and the soundtrack made by the director of the film, Ben Drew is featured. There is text on screen - film reviews from popular magazines like ''Time out'' and ''Q'', taglines, age certifications and social media links. 

4) Watch the trailer carefully and discuss how it might attract an audience. Firstly, think about who the target audience for Ill Manors might include. Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

the film's target audience is like a extended version of plan B's musical audience, around the ages of 16-24. This is due to the fact that Plan B's music centres around the same topics which are featured within the film. The appeal gathered for the film was mainly around social medias such as the #Tag-London campaign which was extremely successful. The actors used did not bring in many viewers however the director himself, plan B did.

5)How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing

There are many examples where the genre is highlighted throughout the trailer.
Firstly, the setting which is clearly a urban location within London filled with estates and graffiti.
In addition, the colloquial language and choice of clothing used within the trailer highlights the genre clearly.
Lastly, the fast paced editing and actions codes through character such as Kirby and Chris revealed the crime element of the genre.

Ill Manors blog task: official websites

1) What examples can you find of the Ill Manors brand on the Ill Manors website homepage screengrab above?

• The atmosphere/setting e.g the grey sky and estate buildings similar to the posters of the film.
• The actors/characters which featured in another aspect of publication of ill manors such as billboards.
• cross promotion used as there is links to ben drew's other projects such as his album.
• The usage of props such as the gun which is within the semantic field of the theme and dilemmas that occurs.

2) How does the website encourage the audience to buy or interact with Ill Manors product

There are multiple 'click on' links directly or relate to ill manors and its by-products.

3) Now look at Plan B's official website. How does it use social media in terms of content and design? Why might the website designers have wanted to create the look and feel of a social networking site?

The name of the film 'ILL MANORS' is centralised and shown three times within the website with different text forms.
There is also a selected of different 'click on' of cross related products of ill manors such as the album and biography of the director himself, Ben drew

4) Scroll back through the wall to look at posts from around the release date of Ill Manors. How does this statement on Ill Manors link to other texts we have studied as part of this case study? Do you agree with his claim that he "won't justify" the riots? What does this statement suggest about the representation of young people in Plan B's film and music videos?

The statement expresses the same concerns on the ideologies and beliefs that Ben Drew highlighted during his ted-ex. The idea that we are a product of our environment and different concepts that also highly this idea such as 'nature vs nurture' and being under privileged.

5) Why do you think social media is overtaking official websites in terms of film promotion?

Firstly, this means that companies are able to reach a wider audience including those who were initially unaware of the film. Also, social media outlets automatically generate hype and anticipation for the film.

Ill Manors e-media: Tag London campaign

1) Summarise the Ill Manors Tag London campaign in 100 of your own words.
The ill manors Tag London campaign was a unique way to gather promotion through the publication of supporters tweets projected on well-known landmarks such as the house of parliament. This was highly successful as gathered a high amount of participants willing to vocalise their political and social thoughts on the state of post-riots London. 
In addition, the success was easily generated through the help of social media platforms such as twitter where #taglondon would be mostly likely be trending therefore gain access to recognition and support by users.
The tag london campaign is a great example to show the rise of user-generated advertisement as focuses solely on expressing the thoughts and concerns of the target audience therefore initiating an increase in support and popularisation of the film, soundtrack, actors and etc.

2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?

There is an instant increase in popularisation and interest for the film and soundtrack as they were both featured during the promotion of the #taglondon campaign e.g promotional trailer.

3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

Firstly, the tedx talk and other interviews featuring ben drew were he spoke about similar issues that were vocalised during tag london campaign such as underclass youth and post riot london. Also, the music video that featured graffiti and in addition, characters from the film is another great example of synergy and usage of cross promotion.

4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.

Firstly, people tend to trust other non profitable users such as themselves more than sellers or promoters. In addition, user generated campaigns uses initial customers to draw in even more customers as customers are able to share their thoughts and feelings on a brand, organisation or etc.

Lastly, user generated campaigns are a lot more cheaper and usually take place on social media platforms such as twitter and facebook, easily connecting the brand to the people.

5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

'PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED'

short, simplistic and the use of colloquial language suggests that the user fits around '18-25' of the urban adolescents . In addition, this links to the music video due to the choice of language.

#ILLMANORS INCLUSION NOT EXCLUSION

The  usage of high vocabulary suggests '21-30' user and this relates to the tedx talk presented by Ben Drew

SOUNDS LIKE THE TRUTH #ILLMANORS

This is most likely a tweet produced by a '18-30' years old user and relates to Plan B's Tedx Talk.

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

This tweet is also mostly tweeted by a '18-30' years old user as they resonate and show empathy to the rioters of 2011.  Similar to Ben Drew and his interview with SBTV.

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

SIMILAR TO THE TWEET ABOVE, THE USER SEEMS TO BE DISPLEASED WITH POST RIOTS LONDON AND BELIEVES THAT THERE AS STILL UNDERLYING ISSUES WITH UNDERCLASS YOUTHS AND GOVERNMENT THAT NEEDS TO BE SOLVED.

 RELATES TO ALL BEN DREWS INTERVIEWS.

1. What are the key conventions that help you identify the print text? 

• The centralised image of the Protagonist
• The Logo and Title of the film
• Review Quotes from critics
• The setting e.g South East London tower blocks.
• The Gun

Firstly, the focal image of the protagonist is a key factor in identifying the print text displayed above.

In addition, the recognisable logo and title of the film which is found on also the other publicised posters and the soundtrack cover. The logo is meant to reflect an image of council estates. This is deliberate as it is meant to mimicking the image of tower blocks as tower blocks are synergy for the setting of the film which is South East London.

• The Protagonist
• Colour scheme
• Scenery
• Highlighted Quote
• Logo/Title of the Film 

Similar to the text print displayed previously, the protagonist is centralised along with the logo, ironically vomiting over the 'ill' title.
The quote 'we are all products of our environment..' works well with the poster featuring the tower blocks and trees as it referring to struggles that the underclass society have to face. However, the colour scheme is a lot more vibrant and vivid than the official and publicised text version of the film. Lastly, the placement of the title and the protagonist is repeated through the different posters used to promote the film.

• Colour Scheme
• Title/Logo
• Setting
• Prop e.g Gun

The Title 'ill' mimics the tower blocks behind and is also within a semantic field for the setting and genre of the film.
The centralised gun in the poster is used to send enigma codes to the viewers in order to reveal the theme of the film similar to the council estate closely behind.
The sub title 'Plan B Presents' is used in our to attract those who are already familiar with work and brand of the director Ben Drew.

Broadcast Platform

DVD extras
1) What does this tell us about Plan B's intentions in making the film?
Plan B's focal point of making the film was to give a realistic representation of the underclass youth.
Plan B deliberately used scenes that would add shock or displeasure  the audience in order to question the struggles and toxic livelihood of underclass civilians. In conclusion, Plan B's intention was to examine and change the perspectives placed on underprivileged teens of London.


2) What do we learn about the production process for Ill Manors?Firstly, the vision for the movie 'ill manors' stemmed from the short film 'Michelle' which is work created by Plan B previously. In addition, Plan B highly wanted naturalism and realism within his film therefore authenticity was key value in finding and hand picking actors (whether experienced or not) for his film. In addition, ill manors was low budget film,
however the immediate and great response to the film meant that ill manors was able to earn more than triple the amount of the cost of the film.


3) What can you tell about the possible target audience from this short documentary?
The most obvious and a clear majority in terms of audience are Plan B's supporter and fanatics.
Secondly, are the underclass teens and young adults of london who would relate and identify closely with the characters and narrative of the film. It is important to take note that these two groups may overlap or intertwine. However, the rest of the audience would be made up of middle class citizens that may be interested or intrigued by the concept of the film.


4)Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the 'making of' documentary.
The film delivered what the director plan b soared to achieve which was socially real urban drama film that questioned the unforgiving perspectives others had of the underclass society. In addition, Plan B said 'It was the hardest thing I've ever done, but the most fulfilling.' this tells us that Plan B was content and jovial about the result and feedback of his directorial debut film 'ill manors'


Broadcast/online

1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) & say why.

SB.TV Global Ltd, also known as SB.TV or SmokeyBarz, is a multi-faceted company founded by Jamal Edwards and run by a small team of young people who work on web-based content, generally with a new music angle. The media platform has its origins and roots in urban music. Most of the content can be seen on its own YouTube channel, which was created on 2 November 2006, or on the official SB.TV website and includes unprofessional footage, or freestyle raps and music videos.

The target audience would be including Plan B supporters and fanatics who are people interested in grime and hip-hop. 
In terms of psychographics, they would be mainstreamers as they are in touch with the current trends and social media.


2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?
The aim of the interview was to present Plan B in a humble manner so the audience can learn and relate to him as a person whilst appreciating his work ethic and skills. Both the presenter and Plan B are able give audience pleasure through humor and colloquial language.


3) How is Plan B (the brand) represented in this text?
Plan B is presented as relatable and inspiring as he shows off his strong work ethic whilst effortlessly busts banter with the likeminded presenter. 


Television
1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?
The Jonathan Ross Show is a British talk show presented by Jonathan Ross. It was first broadcast on ITV on 3 September 2011 and airs on Saturday evenings following the conclusion of Ross' BBC One chat show, Friday Night with Jonathan Ross, in July 2010. There has been controversial moments in the past for Jonathan russ such as inappropriate use of language, but more notably, his involvement in 'Sachsgate' with Russell Brand where there was a offensive messages on Andrew Sachs' answering machine. 

2) Identify the target audience for this interview (demographics/psychographics) and say why.
 the Jonathan Ross show regularly attracts middle aged middle class and working class people of a prominently white background. However, If Plan B was appearing on the show then there would be an increase of teenagers and underclass people viewership of the Jonathan Ross show.

3) What is the audience appeal for a programme like the Jonathan Ross show?
The audience appeal for this show is that Jonathan Ross is a well-loved presenter. He is there to engage and converse with the stars that come on to his show. 

4) How is Plan B (the brand) represented in this text?
Plan B is represented in multiple ways. He is viewed as a musician and a director in some people eyes and because of his rap career he seen in a negative and stereotypical light because of the conversational and outspoken music which he produces. He raps about issues that he himself feels that are important to him and the youth of today that are in the same semantic field as his directorial debut film.



1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 
audience declined over recent years? Why might this have happened?
The average listener figure is 5.4 million per week and there are several reports to show an decline in viewers due to popularisation of other stations such as radio 4 and the dying wave of radio users.
2) Who is the target audience for BBC Radio 1?
 Middle classed and Middle aged civilians. Prominently Male and from a white background.
3) How does Plan B promote Ill Manors in this interview?
The usually target audience is around 16-24 however within this interview, i believe plan B was trying to secure a wider viewership.
4) What representation of Plan B can we find in this interview?
Similarly to his other interviews, he was trying to promote and popularise the image of his film. He was also trying to spread awareness about the struggles of teens from economically deprived areas which is also mentioned within the film.

Plan B at TEDxObserver

Notes on the Lecture;

• Background knowledge on Plan B's childhood and the struggles he faced in his adolescent life.
• Plan B's discontent with the current government and politicians.
• Mentions of his achievements and goal in life.
• The story of the making of the film 'ILL MANORS'

Notes on Plan B's beliefs/politics or values/ideologies;

• The underclass civilians are misrepresented and demonised by the media.
• Believes that talent and capability still lies within the neglected and underprivileged youth of the society 
• Plan B is not a supporter of the regimes carried out by the government that directly affect the children from council estates

 Target audience;

• Aged 25-35 years old. 
• Educated and have a passion for learning and involvement within society
• Middle class folks
• The target audience are explorers and reformers in terms of psychographics
• On the other hand, there would be extreme contrast with Plan B's regular audience such as fans of him as an musician with the viewers of Tedx.

  Media:

• Stanley Cohen states that moral panic is “a condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests.”
• This can be used to support the focal point of Plan B' lecture as he believes that the government and media unfairly demonised groups from council estate in order to ignore their struggle and needs.
• In addition, this reinforces the negative connotations and stereotypes of the underclass youth.

Ill Manors Music Video Task

 Ill Manors music video: blog task

Watch the music video again and analyse it closely, making detailed notes. Use the same skills you are developing for the MEST1 Section A unseen text. 

Answer the following questions on your blog using the minimum three-paragraph structure we have discussed for MEST1 Section A:

Media Forms
How is it typical of a music video? 
(Use this PowerPoint on the key conventions of music videos to help you).

First of all, the setting used correlated with the music video and the film. 
Also there was a define mixture of live performance and a narrative around the music video which presented post riots London. It was also used to promote the artist, plan b's directorial debut film. This was achieved by using the characters from the film within the narrative of the music video.

There was a lot of medium shots as there is a lot going on behind the the artist, Plan b that he wants the audience to take notice of such as dancing and fighting behind him. The music video in terms of location was pretty conventional in a sense for grime artist such as fields, rooftops and outside council estate buildings.

There was a lot of close up shots of Plan b as he was protagonist of the music video and the music video was presented as an example of 'spectacle filming'.

Media Representations
How does it represent the London riots/rioters?

The music video conveyed a high amount of discontent and resentment towards the government and politicians. However, it showed more reinforced negative connotations towards teenagers as it presented them as mindless, rebellious and uncontrollable. This was shown through the smashing of the shops, inappropriate use of fireworks and physical abuse towards each other.

In addition, although the music mainly reinforced negative stereotypes of  adolescents, it also reminded us of the unprofessional and cruel acts of authoritative figures such as the police and politicians. Clips of young teens being malicious handled by the police and politicians physically fighting back. This shows an alternative representation of those in power and as being biased towards the underclass youths of south london.

Media Audiences
What audience pleasures does the music video offer?


Firstly of all, it reminds the audience of the times when the london riots that occurred and the uncivilised state of London (which was nostalgic.)

The fast past editing correlated with the flashing cinematography of the music video which was very captivating and vibrant.

The music video also features appearance of the characters from plan b's directorial debut film. This brings a sense of nostalgia to those who have watched the film and another format of promotion for the film.

Media Institutions
How does the music video help to promote the film of the same name?

the same setting used correlated with the music video and the film. 
Also there was a define mixture of live performance and a narrative around the music video which presented post riots london which was also the setting of the film. The music video featured the characters from the movie to bring promotion towards both film and the actors themselves. However, Plan B was the focal point of the music as we got through narrative of the music video. This is helpful as it brings his music supporters awareness of the film and also allows them to enjoy his work.
A great technique to be able to utilize and promote his content.



Research the Ill Manors track and soundtrack album - focusing particularly on the institutions and critical reception.

Plan B is signed to labels such as Asylum records, 679 Artists and Atlantic records and many more.
The ill manors soundtrack was nominated for Mercury prize and the ill manors soundtrack debuted at no.1 on the uk albums charts when released in 2012.
Recording sessions for the album took place at The Sanctuary in London and Edge Recording Studio in Alderley Edge, Cheshire
Drew stated, "You could call it bassline, soul, with a bit of hip hop" when asked about the album whilst other critics stated that plan b 'puts hip hop back where it really makes sense, as the urgent poetry of the mean streets'