MEST1 PPE: learner reponse 2

1) Type up any feedback or comments from your paper in full (you do not need to write mark/grade if you do not wish to).

Section 1

• Clearly number your paragraphs
• No speech marks reference to the clip
• Back up your points by linking back to the question

Section 2

• Mention platform broadcast
• Use key words e.g shape, values, attitude etc 
• make sure to be answering the questions at all times

2) Did you succeed in meeting or exceeding your target grade in AS Media? If not, how many additional marks do you need across Section A and Section B to achieve your target grade?

I need about 14 more marks to reach my desired grade.

4) Which was your strongest question in Section A? Why did you do better in that particular question?

My strongest question was the question on how the family was presented as unit. However, looking back at the marked version of the essay there are still improvement to be made.

5) Which was your weakest question in Section A? Again, try and identify why this happened. Did you misinterpret the question? Did you run out of time?

Yes, the last question with section A was slightly weaker as i had the least amount of time and required knowledge needed to answer it. Also i did not make enough notes to recall points about the clip within my plan.

 Rewrite your answer for your weakest question in Section A. This should now be a detailed, three-paragraph, level-4 response.

Does the BBC inform, educate and entertain?

The BBC is viewed throughout the whole of the UK and therefore it has a duty as public service broadcaster to represent and inform different regions accurately. Regional identity can be expressed through accents, characteristics and stereotypes such as in the clip, the workers had a distinct accents that allowed the audience to recognise that they were from Northern England.

Also throughout the clip, we were able to see their customs such as drinking teas, group activity games etc which is educational as it depicts their working environment as less professional and traditional.               Lastly, this allows the audience to know how much they value entertainment and socialising with each other. In addition, it allows the audience to compare and learn about different working environments of different working classes.

Lastly, it can be used to represent the overall lifestyle of Northern England which tend to be from a lower class in society. We can see this through the scrap yard, clothes etc. This is in relation to the Medhur's theory where stereotypes and custom can be shorthand identification. 


8) Question focus in the most important factor for a top-level response. Did you use the key words in the question in every paragraph? Did each paragraph contain a topic sentence that used the keywords from the question?

I genuinely tried to keep use key words and theories within my essay however it is evident that i fell short of that.

9) Choose one paragraph from your Section B essay and re-write it to improve question focus, examples and written English if applicable. Make sure it is answering the question! 

The Tedx talk helded by Ben Drew was used to reshape the abc1 viewers of ill manors and other urban films thoughts and views on situations that these films try to tackle.
The Tedx talk was aimed at more middle class, white and male viewers as it has clear more professional and academic setting. Also, extremely unlikely to be interested in musical background or other forms of promotional forms to advising the films such as tag london campaign.
Lastly, the Tedx talk allowed the viewers to have a more insightfully understanding and grasp of aims and motives of the film.


12) Finally, identify three things you will do differently in the real exam in two weeks. These can refer to preparation, notetaking, Section A or Section B - it is up to you. 

Linking every point back to the question and making sures there is a relation between the point and question.
Secondly, writing more points and further detailed points on the ones already made.
Lastly, Controlling my timing better.

MEST1 Section B: index

MEST1 Section B: index

1) The British film industry: Media Factsheet questions
2) Institutional context of the British film industry: Factsheet questions
3) Ill Manors: film review
4) Ill Manors: trailer analysis
5) Ill Manors: music video
6) Ill Manors: TEDx lecture
7) Ill Manors: broadcast platform concluded
8) Ill Manors: print platform (newspaper interviews)
9) Ill Manors: print branding
10) Ill Manors: e-media Tag London campaign
11) Ill Manors: e-media social networking research
12) Ill Manors: official website analysis
13) MEST1 Section B: essay plan
14) A Field In England: reading, research and questions
15) A Field In England: the appeal of arthouse cinema
16) Ill Manors, A Field In England, Warp & Vertigo: institution research

Essay Plan

MEST1 Section B: essay plan

Our Ill Manors case study is designed to equip us with examples and media debates to take on the MEST1 Section B essay.
1) How long have you got to write? (45 minutes)
2) How much should you write? (5-6 well developed sections/paragraphs plus intro and conclusion)
3) What do you NEED to cover? (Three media platforms; three films)
4) What gets you the top marks? (ANSWERING THE QUESTION and CRITICAL AUTONOMY!)

Example question: blog task

Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. Support your answer with reference to a range of examples from three media platforms. [32 marks]

Write up a detailed plan with examples from your Ill Manors case study on your blog.
This should include all three media platforms and at least FIVE paragraphs.

Section 2
Broadcast - Ill manors: trailer and music video.
narrative structure, Todorov - doesn't follow film's story.
Music video has political context, synergy, actors used - personal identity/pleasure of recognition.

Section 3
Broadcast/E-media- Tedx lecture, imaginative, contextualises the film and characters, motivation.
Different audience - middle class 'Gurdian reader, social change, politics.

Section 4
Print- branding.
How the brand is constructed: mise-en-scene, consistent font.

Magazines outlets for Plan B

Men’s Health interview

1) Identify the target audience (demographics/psycho graphics) for this magazine. How is that particular audience attracted?

The target audience for the men's health magazine are around the ages of 18-30, men who are clearly more interested in their health and physique

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) 

What audience pleasures does the article offer?

An audience pleasure that the magazine offers is a more insightful and detailed antidotes and other personal information from well known and recognised individuals such as Plan B.

3) What codes/conventions of print interviews can you find in the article? 

• The interview is conventionally placed on the left/right side of the screen
• The background will conventionally have content of which relates to the interview e.g adverts.
• in order to break up the interview and highlight the topic, there are underlined titles.
• There is a colour scheme e.g black, white and red in the MENS HEALTH MAG.

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

Similar to mentioned the above answer, there is are highlighted titles that draw in the reader to find out more

5) What synergy can you find between this text and the broadcast examples we have studied so far?

• Mention of plan b's directorial debut film 'ILL MANORS'
• also the mention of the summer riots of 2011.

NME Magazine interview

1) Identify the target audience (demographics/psycho-graphics) for this magazine. How is that particular audience attracted?

There is definitely a more targeted and smaller audience group of the ages 16-24 which includes more adolescents and perhaps already aware and fond of Plan B.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) 

An audience pleasure that the magazine offers is a more insightful and detailed antidotes and other personal information from well known and recognised individuals such as Plan B.

3) What codes/conventions of print interviews can you find in the article? 

• The interview is conventionally placed on the left/right side of the screen
• The background will conventionally have content of which relates to the interview e.g adverts.
• in order to break up the interview and highlight the topic, there are underlined titles.
• There is a colour scheme e.g blue, white and grey within the NME MAG.

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

In addition to what has been previously mentioned, the grabing titles and quotation from within the magazine is a great way to appeal to the target audience as he speaks on his political views on public figures such as David Cameron.

5) What synergy can you find between this text and the broadcast examples we have studied so far?

• Mention of plan b's directorial debut film 'ILL MANORS'
• also the mention of the summer riots of 2011.

Guardian interview

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

Although the audiences within these magazine will interlink, gurdian is known for having a generally more wider and older audience (21-55)

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) 

What audience pleasures does the article offer?

An audience pleasure that the magazine offers is a more insightful and detailed antidotes and other personal information from well known and recognised individuals such as Plan B.

Also including the views expressed about Plan B and his work.

3) What codes/conventions of print interviews can you find in the article? 

• The interview is conventionally placed on the left/right side of the screen
• The background will conventionally have content of which relates to the interview e.g adverts.
• in order to break up the interview and highlight the topic, there are underlined titles.
• There is a colour scheme e.g black, white and grey within the Guardian Mag.
• A picture of the featured person.

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

Similar to mentioned the above answer, there is are highlighted titles that draw in the reader to find out more

5) What synergy can you find between this text and the broadcast examples we have studied so far?

• Mention of plan b's directorial debut film 'ILL MANORS'
• also the mention of the summer riots of 2011
• Plus Plan B's Musical work

Daily Mail 

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

Similar to the Guardian, it generally has a more wider and older audience going from the ages of 21 to 55.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

An audience pleasure that the magazine offers is a more insightful and detailed antidotes and other personal information from well known and recognised individuals such as Plan B.

3) What codes/conventions of print interviews can you find in the article? 

• The interview is conventionally placed on the left/right side of the screen
• The background will conventionally have content of which relates to the interview e.g adverts.
• in order to break up the interview and highlight the topic, there are underlined titles.
• There is a colour scheme e.g Dull colours such as white, black and red Mainly.
• There is a picture of the featuring figure

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

Similar to mentioned the above answer, there is are highlighted titles that draw in the reader to find out more

5) What synergy can you find between this text and the broadcast examples we have studied so far?

Mention of plan b's directorial debut film 'ILL MANORS'

also the mention of the summer riots of 2011

Plus Plan B's Musical work

Ill Manors: e-media off-site research

Ill Manors Facebook page

1. How many 'likes' has the Ill Manors film page had

29,684 liked the Ill Manors page on Facebook 

       2.What is the top of the page promoting?

The official Facebook page for ill manors promotes the DVD version of the film 

1. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.

This is great example of cross promoting multiple products that derive from ill manors within the usage of one platform which is a social media outlet. This would especially appeal to those who are supporting Plan B from a musical stance.

Similar to the screen-grab above, this is another cross promoting within the use of social media outlets. Allowing users to interaction with Plan B and his multiple products easier than ever.

This portrays the level of interaction and discussion that promotion through social media allows and shares. In addition it plays as a visual representation.

This is a screenshot of a online prize draw. This would be targeted towards those vividly enjoyed the film, around the ages 14-25

1. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

A) the NME and Men's Health Magazine, relates to the artist himself but also mentions his film and music

B) Tedex and SBTV, again this forces more on Plan B's morals and beliefs but still mentions his film and other projects.

C) Sound-cloud, Youtube etcwhich features his music video and trailer for ILL Manors.

1. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

1. How did the institution use the Facebook page to promote the film's release in May/June 2012?

Facebook was excellent outlet for cross promoting ill manors and its byproducts such as the music video and album attached to it.

This meant that more people were aware and engaged with the activites of the film 'Ill manors'

1. What are the typical codes and conventions of film trailers - what information is usually provided?

• antidotes from the film
• text on screen
• social media/ website link
• music/ audio 
• release date 
• enigma and action codes 
• cast/ director 
• film review quotes 
• title 
• tagline
• narrative
• action codes 
• institutional info/logo 
• age certification

2.How are trailers usually distributed? 

Youtube and the official site for ILL MANORS.

3) How does the Ill Manors trailer use film trailer conventions?

For example It contains  scenes from the film that feature characters such as Kirby and Chris which signifies action codes. There is fast paced editing used and the soundtrack made by the director of the film, Ben Drew is featured. There is text on screen - film reviews from popular magazines like ''Time out'' and ''Q'', taglines, age certifications and social media links. 

4) Watch the trailer carefully and discuss how it might attract an audience. Firstly, think about who the target audience for Ill Manors might include. Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

the film's target audience is like a extended version of plan B's musical audience, around the ages of 16-24. This is due to the fact that Plan B's music centres around the same topics which are featured within the film. The appeal gathered for the film was mainly around social medias such as the #Tag-London campaign which was extremely successful. The actors used did not bring in many viewers however the director himself, plan B did.

5)How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing

There are many examples where the genre is highlighted throughout the trailer.
Firstly, the setting which is clearly a urban location within London filled with estates and graffiti.
In addition, the colloquial language and choice of clothing used within the trailer highlights the genre clearly.
Lastly, the fast paced editing and actions codes through character such as Kirby and Chris revealed the crime element of the genre.

Ill Manors blog task: official websites

1) What examples can you find of the Ill Manors brand on the Ill Manors website homepage screengrab above?

• The atmosphere/setting e.g the grey sky and estate buildings similar to the posters of the film.
• The actors/characters which featured in another aspect of publication of ill manors such as billboards.
• cross promotion used as there is links to ben drew's other projects such as his album.
• The usage of props such as the gun which is within the semantic field of the theme and dilemmas that occurs.

2) How does the website encourage the audience to buy or interact with Ill Manors product

There are multiple 'click on' links directly or relate to ill manors and its by-products.

3) Now look at Plan B's official website. How does it use social media in terms of content and design? Why might the website designers have wanted to create the look and feel of a social networking site?

The name of the film 'ILL MANORS' is centralised and shown three times within the website with different text forms.
There is also a selected of different 'click on' of cross related products of ill manors such as the album and biography of the director himself, Ben drew

4) Scroll back through the wall to look at posts from around the release date of Ill Manors. How does this statement on Ill Manors link to other texts we have studied as part of this case study? Do you agree with his claim that he "won't justify" the riots? What does this statement suggest about the representation of young people in Plan B's film and music videos?

The statement expresses the same concerns on the ideologies and beliefs that Ben Drew highlighted during his ted-ex. The idea that we are a product of our environment and different concepts that also highly this idea such as 'nature vs nurture' and being under privileged.

5) Why do you think social media is overtaking official websites in terms of film promotion?

Firstly, this means that companies are able to reach a wider audience including those who were initially unaware of the film. Also, social media outlets automatically generate hype and anticipation for the film.