MEST1 Section B: index

MEST1 Section B: index

1) The British film industry: Media Factsheet questions
2) Institutional context of the British film industry: Factsheet questions
3) Ill Manors: film review
4) Ill Manors: trailer analysis
5) Ill Manors: music video
6) Ill Manors: TEDx lecture
7) Ill Manors: broadcast platform concluded
8) Ill Manors: print platform (newspaper interviews)
9) Ill Manors: print branding
10) Ill Manors: e-media Tag London campaign
11) Ill Manors: e-media social networking research
12) Ill Manors: official website analysis
13) MEST1 Section B: essay plan
14) A Field In England: reading, research and questions
15) A Field In England: the appeal of arthouse cinema
16) Ill Manors, A Field In England, Warp & Vertigo: institution research

Essay Plan

MEST1 Section B: essay plan

Our Ill Manors case study is designed to equip us with examples and media debates to take on the MEST1 Section B essay.
1) How long have you got to write? (45 minutes)
2) How much should you write? (5-6 well developed sections/paragraphs plus intro and conclusion)
3) What do you NEED to cover? (Three media platforms; three films)
4) What gets you the top marks? (ANSWERING THE QUESTION and CRITICAL AUTONOMY!)

Example question: blog task

Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. Support your answer with reference to a range of examples from three media platforms. [32 marks]

Write up a detailed plan with examples from your Ill Manors case study on your blog.
This should include all three media platforms and at least FIVE paragraphs.

Section 2
Broadcast - Ill manors: trailer and music video.
narrative structure, Todorov - doesn't follow film's story.
Music video has political context, synergy, actors used - personal identity/pleasure of recognition.

Section 3
Broadcast/E-media- Tedx lecture, imaginative, contextualises the film and characters, motivation.
Different audience - middle class 'Gurdian reader, social change, politics.

Section 4
Print- branding.
How the brand is constructed: mise-en-scene, consistent font.

Magazines outlets for Plan B

Men’s Health interview

1) Identify the target audience (demographics/psycho graphics) for this magazine. How is that particular audience attracted?

The target audience for the men's health magazine are around the ages of 18-30, men who are clearly more interested in their health and physique

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) 

What audience pleasures does the article offer?

An audience pleasure that the magazine offers is a more insightful and detailed antidotes and other personal information from well known and recognised individuals such as Plan B.

3) What codes/conventions of print interviews can you find in the article? 

• The interview is conventionally placed on the left/right side of the screen
• The background will conventionally have content of which relates to the interview e.g adverts.
• in order to break up the interview and highlight the topic, there are underlined titles.
• There is a colour scheme e.g black, white and red in the MENS HEALTH MAG.

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

Similar to mentioned the above answer, there is are highlighted titles that draw in the reader to find out more

5) What synergy can you find between this text and the broadcast examples we have studied so far?

• Mention of plan b's directorial debut film 'ILL MANORS'
• also the mention of the summer riots of 2011.

NME Magazine interview

1) Identify the target audience (demographics/psycho-graphics) for this magazine. How is that particular audience attracted?

There is definitely a more targeted and smaller audience group of the ages 16-24 which includes more adolescents and perhaps already aware and fond of Plan B.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) 

An audience pleasure that the magazine offers is a more insightful and detailed antidotes and other personal information from well known and recognised individuals such as Plan B.

3) What codes/conventions of print interviews can you find in the article? 

• The interview is conventionally placed on the left/right side of the screen
• The background will conventionally have content of which relates to the interview e.g adverts.
• in order to break up the interview and highlight the topic, there are underlined titles.
• There is a colour scheme e.g blue, white and grey within the NME MAG.

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

In addition to what has been previously mentioned, the grabing titles and quotation from within the magazine is a great way to appeal to the target audience as he speaks on his political views on public figures such as David Cameron.

5) What synergy can you find between this text and the broadcast examples we have studied so far?

• Mention of plan b's directorial debut film 'ILL MANORS'
• also the mention of the summer riots of 2011.

Guardian interview

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

Although the audiences within these magazine will interlink, gurdian is known for having a generally more wider and older audience (21-55)

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) 

What audience pleasures does the article offer?

An audience pleasure that the magazine offers is a more insightful and detailed antidotes and other personal information from well known and recognised individuals such as Plan B.

Also including the views expressed about Plan B and his work.

3) What codes/conventions of print interviews can you find in the article? 

• The interview is conventionally placed on the left/right side of the screen
• The background will conventionally have content of which relates to the interview e.g adverts.
• in order to break up the interview and highlight the topic, there are underlined titles.
• There is a colour scheme e.g black, white and grey within the Guardian Mag.
• A picture of the featured person.

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

Similar to mentioned the above answer, there is are highlighted titles that draw in the reader to find out more

5) What synergy can you find between this text and the broadcast examples we have studied so far?

• Mention of plan b's directorial debut film 'ILL MANORS'
• also the mention of the summer riots of 2011
• Plus Plan B's Musical work

Daily Mail 

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

Similar to the Guardian, it generally has a more wider and older audience going from the ages of 21 to 55.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

An audience pleasure that the magazine offers is a more insightful and detailed antidotes and other personal information from well known and recognised individuals such as Plan B.

3) What codes/conventions of print interviews can you find in the article? 

• The interview is conventionally placed on the left/right side of the screen
• The background will conventionally have content of which relates to the interview e.g adverts.
• in order to break up the interview and highlight the topic, there are underlined titles.
• There is a colour scheme e.g Dull colours such as white, black and red Mainly.
• There is a picture of the featuring figure

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?

Similar to mentioned the above answer, there is are highlighted titles that draw in the reader to find out more

5) What synergy can you find between this text and the broadcast examples we have studied so far?

Mention of plan b's directorial debut film 'ILL MANORS'

also the mention of the summer riots of 2011

Plus Plan B's Musical work

Ill Manors: e-media off-site research

Ill Manors Facebook page

1. How many 'likes' has the Ill Manors film page had

29,684 liked the Ill Manors page on Facebook 

       2.What is the top of the page promoting?

The official Facebook page for ill manors promotes the DVD version of the film 

1. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.

This is great example of cross promoting multiple products that derive from ill manors within the usage of one platform which is a social media outlet. This would especially appeal to those who are supporting Plan B from a musical stance.

Similar to the screen-grab above, this is another cross promoting within the use of social media outlets. Allowing users to interaction with Plan B and his multiple products easier than ever.

This portrays the level of interaction and discussion that promotion through social media allows and shares. In addition it plays as a visual representation.

This is a screenshot of a online prize draw. This would be targeted towards those vividly enjoyed the film, around the ages 14-25

1. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

A) the NME and Men's Health Magazine, relates to the artist himself but also mentions his film and music

B) Tedex and SBTV, again this forces more on Plan B's morals and beliefs but still mentions his film and other projects.

C) Sound-cloud, Youtube etcwhich features his music video and trailer for ILL Manors.

1. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

1. How did the institution use the Facebook page to promote the film's release in May/June 2012?

Facebook was excellent outlet for cross promoting ill manors and its byproducts such as the music video and album attached to it.

This meant that more people were aware and engaged with the activites of the film 'Ill manors'

1. What are the typical codes and conventions of film trailers - what information is usually provided?

• antidotes from the film
• text on screen
• social media/ website link
• music/ audio 
• release date 
• enigma and action codes 
• cast/ director 
• film review quotes 
• title 
• tagline
• narrative
• action codes 
• institutional info/logo 
• age certification

2.How are trailers usually distributed? 

Youtube and the official site for ILL MANORS.

3) How does the Ill Manors trailer use film trailer conventions?

For example It contains  scenes from the film that feature characters such as Kirby and Chris which signifies action codes. There is fast paced editing used and the soundtrack made by the director of the film, Ben Drew is featured. There is text on screen - film reviews from popular magazines like ''Time out'' and ''Q'', taglines, age certifications and social media links. 

4) Watch the trailer carefully and discuss how it might attract an audience. Firstly, think about who the target audience for Ill Manors might include. Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

the film's target audience is like a extended version of plan B's musical audience, around the ages of 16-24. This is due to the fact that Plan B's music centres around the same topics which are featured within the film. The appeal gathered for the film was mainly around social medias such as the #Tag-London campaign which was extremely successful. The actors used did not bring in many viewers however the director himself, plan B did.

5)How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing

There are many examples where the genre is highlighted throughout the trailer.
Firstly, the setting which is clearly a urban location within London filled with estates and graffiti.
In addition, the colloquial language and choice of clothing used within the trailer highlights the genre clearly.
Lastly, the fast paced editing and actions codes through character such as Kirby and Chris revealed the crime element of the genre.

Ill Manors blog task: official websites

1) What examples can you find of the Ill Manors brand on the Ill Manors website homepage screengrab above?

• The atmosphere/setting e.g the grey sky and estate buildings similar to the posters of the film.
• The actors/characters which featured in another aspect of publication of ill manors such as billboards.
• cross promotion used as there is links to ben drew's other projects such as his album.
• The usage of props such as the gun which is within the semantic field of the theme and dilemmas that occurs.

2) How does the website encourage the audience to buy or interact with Ill Manors product

There are multiple 'click on' links directly or relate to ill manors and its by-products.

3) Now look at Plan B's official website. How does it use social media in terms of content and design? Why might the website designers have wanted to create the look and feel of a social networking site?

The name of the film 'ILL MANORS' is centralised and shown three times within the website with different text forms.
There is also a selected of different 'click on' of cross related products of ill manors such as the album and biography of the director himself, Ben drew

4) Scroll back through the wall to look at posts from around the release date of Ill Manors. How does this statement on Ill Manors link to other texts we have studied as part of this case study? Do you agree with his claim that he "won't justify" the riots? What does this statement suggest about the representation of young people in Plan B's film and music videos?

The statement expresses the same concerns on the ideologies and beliefs that Ben Drew highlighted during his ted-ex. The idea that we are a product of our environment and different concepts that also highly this idea such as 'nature vs nurture' and being under privileged.

5) Why do you think social media is overtaking official websites in terms of film promotion?

Firstly, this means that companies are able to reach a wider audience including those who were initially unaware of the film. Also, social media outlets automatically generate hype and anticipation for the film.

Ill Manors e-media: Tag London campaign

1) Summarise the Ill Manors Tag London campaign in 100 of your own words.
The ill manors Tag London campaign was a unique way to gather promotion through the publication of supporters tweets projected on well-known landmarks such as the house of parliament. This was highly successful as gathered a high amount of participants willing to vocalise their political and social thoughts on the state of post-riots London. 
In addition, the success was easily generated through the help of social media platforms such as twitter where #taglondon would be mostly likely be trending therefore gain access to recognition and support by users.
The tag london campaign is a great example to show the rise of user-generated advertisement as focuses solely on expressing the thoughts and concerns of the target audience therefore initiating an increase in support and popularisation of the film, soundtrack, actors and etc.

2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?

There is an instant increase in popularisation and interest for the film and soundtrack as they were both featured during the promotion of the #taglondon campaign e.g promotional trailer.

3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

Firstly, the tedx talk and other interviews featuring ben drew were he spoke about similar issues that were vocalised during tag london campaign such as underclass youth and post riot london. Also, the music video that featured graffiti and in addition, characters from the film is another great example of synergy and usage of cross promotion.

4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.

Firstly, people tend to trust other non profitable users such as themselves more than sellers or promoters. In addition, user generated campaigns uses initial customers to draw in even more customers as customers are able to share their thoughts and feelings on a brand, organisation or etc.

Lastly, user generated campaigns are a lot more cheaper and usually take place on social media platforms such as twitter and facebook, easily connecting the brand to the people.

5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

'PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED'

short, simplistic and the use of colloquial language suggests that the user fits around '18-25' of the urban adolescents . In addition, this links to the music video due to the choice of language.

#ILLMANORS INCLUSION NOT EXCLUSION

The  usage of high vocabulary suggests '21-30' user and this relates to the tedx talk presented by Ben Drew

SOUNDS LIKE THE TRUTH #ILLMANORS

This is most likely a tweet produced by a '18-30' years old user and relates to Plan B's Tedx Talk.

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

This tweet is also mostly tweeted by a '18-30' years old user as they resonate and show empathy to the rioters of 2011.  Similar to Ben Drew and his interview with SBTV.

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

SIMILAR TO THE TWEET ABOVE, THE USER SEEMS TO BE DISPLEASED WITH POST RIOTS LONDON AND BELIEVES THAT THERE AS STILL UNDERLYING ISSUES WITH UNDERCLASS YOUTHS AND GOVERNMENT THAT NEEDS TO BE SOLVED.

 RELATES TO ALL BEN DREWS INTERVIEWS.