Mise-en-scene rewritten

How does mise-en-scene contribute to the impact of the film?


First of all, the use of the living room is used to play as a contrast with the environment of a car crash which for example may be a road or pavement. In addition, this is used to symbolise warmth and security which is often lost when in a car crash. Also, the whole advert uses  a home is a alternative way to show  the effects of a car crash.
Secondly, the clothing used in the advertisement for example the young girl dressed in pink. This is not only for identification purposes but to remind the audience about the effects of a car crash on family members and other loved ones.

The use of glitter was an interesting technique as it meant to resemble the internal damages on the body without being explicitly gory. The use of medium close up shots of the actor's facial expressions and gestures was another form of mise en scene cleverly used. This allowed the audience to understand the impact of a car crash without the using shock factors such explicit material and allows the audience to reevaluate and think about the long term effect of a car crash.

Lastly, a dominant representation is are used as the characters presented are white, middle class family in a cosy home therefore no conventions are being broken there. In addition, having one to two children is the most common among most therefore it is another dominant presentation shown and expressed. An alternative representation is the usage of vibrant colours such as pink which has connotes femininity and family-hood.